Wasfi H. Kaso

Chairman

Wasfi H. Kaso is a seasoned executive with more than 25 years of experience in FMCG, agricultural commodities, and food manufacturing across a multitude of industries.

He was instrumental in driving significant growth and operational excellence with regional and international food and beverage organizations. His expertise includes mergers, corporate governance, and strategic development, making him a key figure in the food and agriculture industries.

Hesham El Halaby

CEO

Hesham El Halaby is an FMCG expert with a proven track record across multiple markets and business sizes.

Visionary and strategic leader, leading teams, distributors & stake holders. Ability to connect the dots across the economic, political, dynamic and regulatory landscape to identify global market trends, and capture business opportunities Led successful organizational change initiatives, including acquisitions, restructuring projects, and cultural shifts.

Led the development and execution of multiple Food & Retail projects that have become household names in their respective markets.

Bechara Kioumji

COO

Bechara Kioumji, with 25+ years in FMCG, excels in driving revenue and profitability through strategic and operational leadership.

As Chief Operating Officer, he revitalizes underperforming units and manages complex projects. His expertise includes project planning, risk management, and resource allocation, ensuring efficiency and market performance improvements.

Maryam Al Serkal

CSO

Maryam Al Serkal is a corporate communications and government affairs expert with 24 years of experience. Her consultancy enhances UAE's private sector and international trade partnerships. A graduate of the Mohammed bin Rashid Leadership Program, she provides strategic insights and sustainable practices, positioning clients for global success.

Radwan Masri

Restaurant Consultant & Advisor

Radwan Masri is a seasoned executive with over 30 years of global experience in the restaurant and hospitality industry. He has been instrumental in setting the foundations for numerous food and beverage outlets across the UAE, USA, and Latin America, driving significant growth and operational excellence. His expertise includes Restaurants Turnkey Projects, Creative Concepts Creation, Franchising, Operational Auditing, Financial Analysis & ROIs, as well as P&L analysis, Menu Engineering, HACCP certification, and SOP evaluations.

Radwan’s global strategic insight and dedication to creating innovative restaurant concepts, backed by his extensive experience operating in various parts of the world, have made him a trusted advisor to many investors in the region.

Jawhara Al Serkal

FinanciaI Advisor

Jawhara AlSerkal is a seasoned Senior Associate at HK, excelling in detailed financial assessments. Her expertise spans corporate finance, international banking, and financial statement analysis. She is skilled in statistical and quantitative financial methods, Islamic finance, management of financial institutions, monetary policy, financial markets, and managerial economics.